Lionel Messi helped PSG make a qualitative leap in the field of promotion, according to Marca . The Argentinian has made an incalculable impact in terms of the way the French club is viewed around the world, but one of the important elements of the Parisian club is the sale of the team's T-shirts .
The arrival of Neymar Jr and Kylian Mbappe in the summer of 2017 helped PSG break a million T-shirts sold for the first time ever in 2018 but Messi's arrival took things to another level. 54% of the shirts sold by the club bear his name and number according to Fabio Allegri, director of marketing at Paris Saint-Germain.
However, Messi has not reached the level expected of him. The former Barcelona player has scored two goals and eight assists in the Premier League so far this season while scoring five goals in the Champions League.
His biggest test yet as a player comes at Paris Saint-Germain tonight when his club welcome Real Madrid to the Parc des Princes in the round of 16 of Europe's first club championship. It is expected to be a great battle between two star-studded teams.
Paris Saint-Germain vs Real Madrid
Paris Saint-Germain face off against Real Madrid, in which each will try to win over the other.
A strong desire by Saint-Germain as well as Real Madrid to cross this role in the hope of completing their Champions League campaign.
Saint-Germain want to win, taking advantage of the ground factor and the ease of his task in the second leg.
Real Madrid are aiming for a positive result, if not a victory, then a draw, before the second leg at the Santiago Bernabeu.
The Real Madrid team enters the top of Paris Saint-Germain, with the most crowned “with ears”, where the royal won the continental title 13 times in its history, which worries the club of the French capital because it is the favorite merengue Championship.
Paris Saint-Germain, on the other hand, begin the knockout stages with the dream of a Champions League title for the first time in history, as they have never won a European title.
The Argentine Mauricio Pochettino, coach of Paris Saint-Germain, a risky task against Real Madrid, especially since the loss and exit from the round of 16 in the Champions League, will knock him out of the technical driving seat of “PSG”.
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